“Daily” is the premium brand of Pure Packaged Driniking Water Company. The motive of the company is to provide quality product in all sizes at the best possible rates and make a unique brand name in the market through high-grade service and prompt response. The premium brand "Daily" was launched in the market and the launch was a phenomenal success due to strong distribution network and the expertise that the company had acquired. The company has expanded the packaged drinking water business by extending its geographical limits in distribution, capturing town after town, district after district. Currently the brand is having its presence in all over Kerala. The market response to the product is very encouraging for the company.